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Senior Director - Projects, Marketing, Technology – With over 15 years’ experience in marketing, sales & lead generation David leads the strategic projects of the group.
We're answering a key question that most sales teams had when the GDPR became enforceable. Is cold outreach still a viable sales strategy?
Discover how a B2B Buyer Persona will help your sales and marketing team effectively target leads and close more deals.
B2B data is the lifeblood of sales and marketing teams that want to accelerate their pipeline growth. Find out what it is, and how you can use it.
Discover how to create a sales funnel that will increase your conversion rate and effectively move leads through their buying cycle.
Make sure you know how to write engaging cold email subject lines. Use these techniques to ensure they are standing out in your prospect's inbox.
These lead generation providers will help you effortlessly grow your pipeline. Discover the best one for you in this complete guide.
Want to create compelling cold email copy? We'll show you best practices and examples to help you generate more leads with cold email.
Discover how you can use cold email to grow your business. Find out why and how you can set up your first cold email campaign.
Discover how Data Segmentation can help you improve your sales and marketing, increase CLTV, and grow your pipeline.
Find out how technographic data can help you gain insight into target accounts, improve your sales and marketing, and improve customer retention.
Looking to level up your sales strategies? We've outlined 7 of the most effective strategies to generate new sales leads without picking up the phone.
Managing a remote sales team is a challenge, but if you do it right, your productivity, lead pipeline and revenue can skyrocket. Discover the best tips here.
Demand Generation and Lead Generation are key to any successful business but, the difference can be unclear. Find examples of strategies you can use for each.
Firmographic data will help you quickly identify and qualify prospects, and ramp up your lead generation. Discover what firmographics are and how to use them.
Prospecting is key for any B2B sales team. In this guide, we're sharing some of our favourite B2B prospecting methods that actually work.
Discover how to use sales enablement to provide your sales team with the information they need to break down barriers and red tape that hinder workflow.
Tracking your SaaS sales metrics is key if you want to make decisions based on real data. We're looking at the most important metrics you should be tracking.
Sales productivity tools help your team do more in less time. Here are some of the best tools and software to help your sales reps increase the ROI.
Find out how to automate time-consuming parts of your lead generation and sales efforts and give your team more time to spend talking to your perfect customers.
Qualifying leads is an important part of any sales process. Find out how to build a lead qualification engine with proven frameworks, data types and qualifying
A B2B list is going to save your sales team hours of prospecting every week. Find out what a B2B list is and how to create one.
Improving your lead quality will increase conversions, CLTV, and help you grow your business. Find ow key steps you can take to improve your lead quality today.