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 Minute Read

Email Marketing Automation Tips & Tricks

Written by
Noel Hooban

Marketing Automation is a way that automates your marketing for you, it is designed to help you to prioritize and execute your marketing tasks in a more streamlined and efficient way.

Email marketing automation allows you to send out emails to your subscribers based on a pre-defined trigger or event.

It is different than a standard mass broadcast when you email everyone on your list at the same time with the same message, for example, when you notify your subscribers that you’ve published a new blog post, or you send your regular newsletter. For instance, when a user subscribes to your email list, you can automatically send a welcome email. The goal with every marketing campaign is to generate more revenue for your company – to accomplish this, we need to drive traffic to our website, convert that traffic into leads and close those leads into customers. Where marketing automation really makes an impact is the conversion and closure stages of this process.

Leadiro has put together a few Tips & Tricks for you on how to get the best results out of your Marketing Automation Emails.

Don’t just automate your current process without revisiting your goal
Don’t just automate everything you already do.
Do integrate marketing automation with you inbound marketing strategy – Provide valuable content that aligns with your customer needs and interests, this should not change if you start using marketing automation. In fact, it should enhance the communication, as you can provide the content, they need at the exact time that they need it.

Don’t just blast general messages with marketing automation, there is no need to send general messages to your entire contact list that will end up getting deleted or marked as spam because it’s not relevant.

Send specific content to a narrowed audience.
Provide content that your audience is interested in. Imagine that you’ve engaged with a company before, maybe you’ve downloaded a piece of their content and really loved what you have read. The next email you get is for a completely different topic that has nothing to do with what you have read. Wouldn’t it be more impactful if you received an email that continued to dive further into the topic that you are interested in? You would be much more likely to buy from that company since they’re answering your questions.  With marketing automation, you can do exactly this. Like a domino effect.

Don’t forget about your current customers – the group of people that already have an affinity for what you are selling, and most likely want to buy more.
Do set up customer engagement campaigns to keep your current customers happy and coming back for more –
keeping your customers engaged with content marketing is an essential piece of growing your company.

Marketing automation helps to analyse your own progress and gives you a greater visibility into how your visitors and leads are doing. You can see what content they’re downloading, how they are responding to your emails, and how they are moving through the sales funnel.

Try our Leadiro Database today – to get the best results out of your Email Marketing strategy.
https://app.leadiro.com/su.html

This article was first published on
July 22, 2019
updated
July 22, 2019

Noel Hooban

Head of Sales and Customer Support – Noel heads up Leadiro’s global online sales and support function from our Portlaoise office. Noel sets the vision for Leadiro’s online community of sales and marketing professionals and enjoys keeping up to date with the latest sales techniques.

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