Data
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 Minute Read

ZoomInfo Alternative: Is Leadiro Right For You?

Written by
Ian Cullen

Looking for a ZoomInfo alternative?

You’re in the right place.

With over 35 million business contacts and an affordable pricing model, Leadiro is the ideal B2B data solution for you.

ZoomInfo is a powerful business contact database and we’re not going to try to convince you otherwise.

But, if you’re reading this it’s because you’re doing your due diligence and want to choose the right solution.

The quality of your B2B data could determine the results of your next sales and marketing campaign, so you need to ensure you’re picking the best solution for your needs.

ZoomInfo is a powerful data platform but when you're on their website you’ll quickly see that it’s aimed at enterprise customers.

Their pricing is hidden and you’ll need to request it a callback order to learn more.

Zoominfo alternative

If you’re looking for a more affordable B2B data solution that can go toe-to-toe with ZoomInfo, then we’d love to show you why Leadiro is a good fit for your needs.

We’re going to take a look at some of the best reasons to choose Leadiro to power your sales and marketing going into the next quarter.

We’ll compare ZoomInfo and Leadiro in several different areas, including pricing, data quality, database size, and more.

Let’s look at the first comparison point.

1) Pricing

As you’ve seen above, ZoomInfo doesn’t have a transparent pricing structure. There’s nothing wrong with that if it works for them.

As their pricing is custom based on the number of credits you buy at once, the cost will vary. But, according to reports online it appears to cost ~$5000 for 5000 contacts making the cost per contact $1 when buying at that scale.

If you’re looking for a more affordable alternative to ZoomInfo, then Leadiro is for you.

Leadiro has two pricing options: Monthly or Quarterly, on a rolling basis.

Currently, our prices start at $99/month or $198/quarter.

Leadiro is more affordable than ZoomInfo and our pricing is displayed on our website.

2) Data Quality

The most important requirement of any B2B data solution is high-quality and accurate data.

If your data is bad, you're wasting time and money.

Inaccurate email addresses will lead to high bounce rates.

If direct dials are wrong, your sales reps will waste hours on the phone.

Luckily for you, both Leadiro and ZoomInfo are trustworthy sources of data.

Both solutions use the latest tech to source B2B data from around the web, and data is vetted before it's added to either database.

ZoomInfo has an in-house team to verify the performance of their data algorithm.

At Leadiro we judge our data with our Contact Validity Score (CVS).

We cross-reference our data with government registries, postal records, and a range of other official sources. We then use email verification technology to confirm that every email in our database is valid.

Any data with a CVS of under 95% doesn’t make it to our database.

Leadiro - B2B database

As with all B2B databases, database decay is inevitable on both ZoomInfo and Leadiro. To combat this, we will refund credits for any downloaded data that isn't accurate, and update our database to ensure it doesn’t happen again.

3) Contact database size

Another key criteria for your choice of B2B data platform is the size of the database. After all, you don’t want to run out of data.

Luckily, both Leadiro and ZoomInfo have databases that contain millions of records.

Either platform will have more than enough data for your needs.

ZoomInfo’s site reports that they have 20 million decision maker email addresses. Leadiro currently has 27 million. Based on this, Leadiro is the better option if you want to connect with key decision-makers.

However, ZoomInfo has a larger total database size, with 68 million direct email addresses, compared to ours which has 32 million validated addresses.

At the end of the day, both ZoomInfo and Leadiro will have enough data for almost any use case, and we’d be surprised if you felt limited with either solution.

4) Technographic Data

Access to technographic data is a game-changer for sales and marketing teams.

It enables you to see what web technologies a company uses and can provide insight into whether leads are a good fit or not.

Both Leadiro and ZoomInfo give you access to technographic data, making them valuable tools for sales and marketing teams.

The only difference is the cost of access.

Technographic data is only available on ZoomInfo’s Advanced tier of pricing.

Leadiro: Zoominfo alternative

Leadiro is integrated with the world’s largest repository of technographic data.

You’ll have access to data comprising of 6500+ different technologies, and will be able to quickly build lists of qualified leads using it.

You can access our tech data on all of our pricing plans. When you use it, there is a small fee for each account’s tech data that you access.

Overall, both Leadiro and ZoomInfo have high-quality technographic data, but you can expect to pay more for ZoomInfo’s.

5) Time to See ROI

When you start to scale your outbound sales and marketing, you don’t want to be wasting any time.

The faster you can source new leads and close new business, the better.

A key benefit of using Leadiro is that you can get started immediately.

Once you sign up to one of our plans, you’ll have instant access to the Leadiro platform and can download your data, then put it to use in your campaigns.

If you'd rather get to know your way around the platform first, that's fine too. You can schedule a demo with our data experts and we’ll show you how to use Leadiro and the best ways to solve your challenges with our data.

Leadiro - B2B Customer Database

With Leadiro you’ll be able to see ROI in no time at all.

As we’ve seen, you’ll need to request to see ZoomInfo’s pricing, and you’ll need to wait to talk to their sales team before signing up and trying the platform.

For businesses who want to jump straight in and start using B2B data in their sales and marketing, Leadiro will be a better fit for you.

Both Leadiro and ZoomInfo have a free trial, too.

Frequently Asked Questions:

How much does ZoomInfo cost?

ZoomInfo costs approximately $5000 for 5000 credits. There are no prices listed on their website, and you’ll need to talk to their sales team for a custom quote.

How does ZoomInfo get information?

According to ZoomInfo’s website, they use an automated system to scan corporate websites, news articles, job postings, and other sources of business information for email addresses. They also have contributors who add and review the database accuracy.

How does ZoomInfo work?

ZoomInfo works by scraping the web for B2B contact data. Then, you can purchase access to their platform and can download the data and use it in your sales and marketing campaigns.

How accurate are ZoomInfo email addresses?

Due to ZoomInfo’s team of researchers who verify their data, we can assume the data quality is high. But, there will always be a degree of error as the average database decays at 22.5% per year.

Wrapping Up: Is Leadiro a good ZoomInfo alternative?

Both Leadiro and ZoomInfo are powerful B2B data solutions.

You’ll have access to a huge amount of accurate contact data, ideal to use in your sales and marketing campaigns and to build your lead pipeline quickly.

Leadiro is the more affordable option and contains powerful features on par with ZoomInfo, making it the ideal alternative.

You'll have access to technographic data, advanced data selection, as well as being able to import your ABM lists to speed up the data sourcing process.

Leadiro is the best solution to supercharge your sales and marketing efforts and to help you close more deals with great leads.

Ready to get started? View pricing here or schedule your free consultation call.

This article was first published on
October 22, 2019
updated
October 23, 2019

Ian Cullen

Ian is Co-founder and CEO of Leadiro and leads our strategic vision. Ian has spent the last 20 years specialising in helping sales & marketing teams within the B2B sector increase their sales pipeline and revenues. A keen sports fan, you will find Ian taking part in cycling road races around the hills in Dartmoor on a regular basis.

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