Increase Leads & Pipeline

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Increasing the volume of quality leads & pipeline has long been the biggest challenge faced by marketing departments worldwide. Ultimately your Lead Generation strategy is only as good as the underlying data that you’re utilizing and that’s where Leadiro is here to help.

Subscribing to Leadiro can help you generate more;

To scale your leads and pipeline you need to ramp-up your Outbound Lead Generation efforts, which usually takes the form of Email Marketing and follow-up calling. To do that you need a rich and verified data source along with some simple email templates and messaging to articulate your value proposition.

Reach Key Stakeholders

Reaching out to key stakeholders like CEOs, COOs, CFOs, CMOs, CIOs, VPs, Directors, Heads of department and more is easier than ever. With accurate validated email addresses, direct-dial phone numbers and physical addresses you can Email, Call or Post content to your ideal prospects at your leisure.

Technology Intelligence

Leadiro holds the World’s largest repository of technographic intelligence, tracking over 6,500 different technologies being used by millions of organizations.

If you’re looking to conduct Competitor Displacement Campaigns or position your technology as complimentary to another then understanding the technology landscape of your key prospect accounts is crucial.

Targeted sales & marketing campaigns that utilize accurate and reliable data is the most effective way to Increase Leads & Pipeline.

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Boost Sales Team Productivity

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Ensuring the high productivity of your sales team is key to generating more pipeline, increasing revenue and creating a sustainable sales engine. Lackluster sales figures are often the consequence of your sales executive’s poor productivity.

Is your team…

As highly paid resources your sales team should be in front of your prospect base, positioning your solutions and closing deals, not wasting their time on unproductive pursuits.

Work smarter not harder. If your sales team is spending crucial hours sourcing, verifying, cleansing or manipulating data from LinkedIn or other sources then their productivity will be greatly reduced.

The Key to Sales Productivity is Accurate Data

Set your team up to win with accurate and reliable data. Remove the excuses and give them access to fresh and reliable data to allow them to generate leads, fill their calendar with sales appointments and drive through solid pipeline.

Your sales team needs to reach decision makers not dead ends. Having accurate email addresses, switchboard numbers and direct-dial numbers is crucial to increasing your sales team’s productivity.

Technology Intelligence

Leadiro holds the World’s largest repository of technographic intelligence, tracking over 6,500 different technologies being used by millions of organizations.

If you’re looking to conduct Competitor Displacement Campaigns or position your technology as complimentary to another then understanding the technology landscape of your key prospect accounts is crucial.

Targeted sales & marketing campaigns that utilize accurate and reliable data is the most effective way to Increase Leads & Pipeline.

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With shortened sales cycles, increased conversions and larger deal sizes it’s easy to see why Account Based Marketing has become the biggest megatrend within B2B selling today.

You may have been working on your ABM strategy for the last decade or be an ABM amateur, either way both the initial and ongoing success of account-based initiatives have their foundations in quality data.

Identify your ABM targets

Leadiro allows you to define your ABM targets based on Firmographic and Technographic intelligence.

First and foremost, you need to understand the key decision makers, influencers and stakeholders within each of your target accounts. If you already have a predefined ABM list, then simply upload the details in to the Leadiro platform and we’ll show you all the Contacts that we hold within those Accounts.

With a Leadiro subscription you also have the option of accessing the world’s largest pool of technographic intelligence which tracks over 6,500 different technology installations across millions of companies worldwide. If you operate within the technology sector then this data allows you to understand your ABM accounts in more detail, segment and target them more effectively and run competitor displacement campaigns with ease.

Ensuring fresh and reliable data

Once you have a defined ABM list you will want to stay on top of all the Contact movements within your selected Accounts. Understanding which stakeholders have left each organization, new hires in place, promotions to key positions and changes to emails, direct-dials and addresses is paramount to the ongoing success of your account-based efforts.

Leadiro allows you to create multiple ABM lists and filter on this information at the click of a button.

Intent Data

Leadiro’s Buyer Intent data identifies digital buying signals shown by tracking millions of interactions with decision makers every month to feed a machine learning engine to crunch through the big data that is needed to accurately determine the Buyer Intent of specific organizations.

Leadiro’s Buyer Intent data allows you to add additional accounts into your ABM pool that are researching solutions like yours and prioritize those that you are already actively targeting.

Get in touch with one of our data experts to see what Buyer Intent data we hold within your target market.

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Identify Active Prospects

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You haven’t got endless amounts of money or resources so defining which accounts you prioritize targeting is a complex but important task.

Today’s B2B decision makers are controlling their own buyer journeys away from the reach of traditional marketing & sales efforts by spending more than 90% of this time independently educating themselves. Buyers now consume large amounts of content to form initial opinions before filling in your website contact form and engaging with a sales rep directly.

Buyer Intent Data

Leadiro’s Buyer Intent data identifies the digital buying signals by tracking millions of interactions with decision makers every month to feed our machine learning engine to crunch through the big data that is needed to accurately determine Buyer Intent.

IR’s unique Buyer Intent algorithms are used to create intent scores for each Contact and Account within our database. Its calculations are based on the Recency, Frequency and Engagement Level of interactions with relevant content along with dozens of additional variables like contact seniority, account size, colleague interactions, mergers & acquisitions, financial results, financial investments and more.

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access our B2B database of over 35 million leads

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