On May 25th 2018 the General Data Protection Regulation (GDPR) became law.
Any business that processes an EU Data Subject’s data, whether you are in the EU or outside of it, will be subject to the regulation and will have to abide by the rules it lays out for processing data.
Because if proven to be in contravention of the GDPR your business could face financial penalties of up either €20 Million Euro or 4% of annual turnover.
The GDRP defines six lawful bases for the processing of Personal Data. Of these six there is one that Leadiro is concerned with for the purposes of processing data and making it available to business customers and this is ‘Legitimate Interest’.
Leadiro relies on the legitimate interest precedent as an appropriate legal basis under the applicable Data Protection Laws to provide Business Data to its customers.
Customers may use the Business Data for the sending of direct business to business marketing communications provided they do so in accordance with the applicable laws. In this respect, where employees of a public or corporate entity are contacted for the purposes of direct marketing, the initiator may conduct such marketing activity under an unsubscribe / opt-out basis.
“At Force24 we acquire a good amount of prospect data for our own and our client campaigns. For global marketing and IT contacts, there is no-one better, in terms of coverage and accuracy.“
“Leadiro is the best-kept secret in the world of email marketing. Their data just keeps getting better and better.“
“Leadiro gives us immediate access to excellent B2B database across over 75 countries, what’s more, the accuracy and email delivery are the best we have found.”